Are Facebook ads outing gay users? advertiser can advertise to people interested in Islam, for instance, but cannot advertise to everyone except those interested in Islam. For example, an advert directed at a particular group could offer a prize to people if they enter their personal details.
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CNN -- Facebook ads are guessing whether users are gay and targeting Are Facebook ads outing gay users? broad range of products to them based on the answer, according to a research study making the rounds on the internet Thursday. Then she plugged this information into Facebook's advertising system to create an ad which would only be displayed to her target, along with the condition that the ad only be displayed to women interested in women.
We're planning on doing this to every maybe-gay celebrity in the world. Half of the ads were exclusively Are Facebook ads outing gay users? to gay men, but the text associated with them was neutral, therefore not giving a clear indicator to those users that the ads they click were directly tied to their sexual preferences.
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Facebook, Are Facebook ads outing gay users?, questions the research and says any ad that makes assumptions about a user's sexual orientation is violating the site's rules. We also require that targeting of ads based on a user attribute be directly relevant to the offer in the advertisement.
Share or comment on this article: Facebook 'accidentally outing gay users to advertisers'. Does Facebook have another privacy scandal on its hands? So congratulations, Facebook, you've "created a new way to make life difficult for homosexuals. NASA set to fly 'phantom dummies' around the moon in to measure radiation from the sun and space prior
Ivar, a queer international student at Harvard, was outed a few years ago to all of his Facebook friends after RSVPing to his first queer dating event on the site. We also require that targeting of ads based on a user attribute be directly relevant to the offer in the advertisement.
The report says that there was a "measurable difference" in the sorts of ads that appeared on the home pages of the accounts.